Dubai 2020 was marketed as one of the biggest exhibition of modern world. In realty it became the biggest flop of today's marketing century.
Along with COVID-19 market forces., the Dubai 2020 became a flop. The advertising agencies which were paid big money were the winners as it became an event beyond their controll.
In many ways it was an outdated event that the global markets did not need. Since most of the products promoted there are available online one must have questioned as to what was the purpose of this event. Most of the Exhibitions in UAE are for the markets of the migrant work force and the Iranian market. Hwvr US sanctions and avble of simillar products online in India, killed the relevance of the Exhibition